Global brand management company Cherokee Incorporation has entered into an exclusive and lucrative license agreement with loungewear, apparel and hosiery provider Wiesner Products in the United States.

Wiesner Products subsidiary Mystic Apparel has been given the exclusive rights in the United States to distribute teens and children’s loungewear, underwear, sleepwear, scarves, hats, mittens, gloves, backpacks, headbands, messengers, totes and bags.

The success behind the agreement has been attributed to the hands-on approach by Wiesner Products to assist retailers maximize sales opportunities. The company’s design team is considered one of the best in the industry.

Wiesner Products President Charles Mizrahi said that they are looking forward to working with Cherokee Incorporated to maximize the sales potentials.

Cherokee Inc New Business Director Karen Williams said that WPI has the reputation of providing high quality products in the market which makes it easier for them to venture into this partnership.