A US-based mens business clothing company and award-winning film director Woody Allen has agreed to settle what would have been a highly publicized case.
According to reports, mens business clothing giant American Apparel will pay Allen $5 million to settle the damages o the use of the film director’s image in a billboard advertising campaign without permission. The agreement took place at a New York City court.
Last year, American Apparel launched an advertising campaign which featured Allen dressed in Jewish clothing above the company’s logo. The film director was surprised with this and filed a case and demanded $10 million in damages.
Dov Charney, the founder of the apparel company, defended the move at that time, saying that the billboards were only up for about a week and placed in a few streets in Los Angeles and New York. He added that the move was not for commercial reasons but to give out a social statement on how he and Allen are portrayed in the media. Both personalities have been subject to massive media scrutiny due to sexual harassment cases filed against them but were yet to be proven.
Charney maintained that the billboard were not meant to advertise their clothing line.