Swedish cosmetics and clothing company H&M have reportedly signed up a dream celebrity fashion collaboration with British company Jimmy Choo, best known for making luxury hand-made ladies shoes.
According to reports, Jimmy Choo will be producing a line of bags and shoes for H&M. This is on top with the women’s clothing and accessories that are becoming a hit in the market, thanks to the worldwide hit “Sex and The City” where main actress Sarah Jessica Parker has donned on the products that created mass appeal.
The line for H&M is said to be more affordable thus expected to become a hit among shoppers. The products are set for sale in November this year in over two hundred H&M stores worldwide.
In a statement, Jimmy Choo president Tamara Mellon said that she feels honored to be affiliated with H&M considering that the store caters to modern women who are into fashion. She assured the public that their collection for H&M will be accessible to the public but still glamorous.
Mellon also announced that the company is also creating a men’s collection of shoes, clothing and bags. This gives the opposite sex the opportunity to feel glamorous and sexy.




